Our firm

Why Pearl Street Wealth Partners

Calm, thoughtful, and experienced — a firm built for people who want proactive guidance and a relationship that lasts decades, not quarters.

Pearl Street Wealth Partners is a planning-first wealth management firm built on clarity, preparation, and long-term partnership. Inspired by its roots in Boulder, Colorado, the firm blends deep financial planning, modern technology, and human judgment to help individuals and families navigate complex financial decisions with confidence.

How we actually work

The foundation is planning. Not once and done, but ongoing and adaptive. Life changes. Tax laws shift. Markets move. A good plan accounts for that and adjusts accordingly.

We focus heavily on lifetime tax strategy because most people underestimate how much it can matter. The decisions you make today about withdrawals, conversions, and timing can quietly shift a significant amount of money over a retirement. Those conversations are some of the most valuable ones we have.

Portfolios are designed to support your goals, not to impress at cocktail parties. We care about outcomes, not performance theater.

What matters to us

We measure success by whether clients feel confident and prepared. Can they make decisions without dread? Do they trust the plan enough to actually live their lives? That's our standard. You've done the hard part already. We're here to help you protect it, use it well, and pass it on with intention.

Clarity over noise

Plain language, visible trade-offs, and no jargon used to sound impressive.

Preparation over prediction

We don't guess what happens next. We build plans that hold up either way.

Consistency builds trust

Showing up the same way every time, and being honest when the answer isn't easy.

Meet the team

Our advisors and client service team work together on every relationship, so you always have more than one person who knows your plan. Email anyone directly, or download their contact card to save it to your phone.

Portrait of Deidre G. Farrell, CFP®, Founder, Senior Wealth Advisor at Pearl Street Wealth Partners

Deidre G. Farrell, CFP®

Founder, Senior Wealth Advisor

Email

deidre.farrell@thrivent.com

Portrait of Eric Hoelter, Founder, Senior Wealth Advisor at Pearl Street Wealth Partners

Eric Hoelter

Founder, Senior Wealth Advisor

Email

eric.hoelter@thrivent.com

Portrait of Mona Lara, Senior Wealth Advisor, Director of Operations at Pearl Street Wealth Partners

Mona Lara

Senior Wealth Advisor, Director of Operations

Email

mona.lara@thrivent.com

Portrait of Amy Schrecengost, Director, Client Service at Pearl Street Wealth Partners

Amy Schrecengost

Director, Client Service

Email

amy.schrecengost@thrivent.com

Portrait of Lita Lummis, Director, Administration at Pearl Street Wealth Partners

Lita Lummis

Director, Administration

Email

lita.lummis@thrivent.com

Start a conversation

Tell us a bit about your situation and we'll get back to you. No pressure, no obligation.

Send us a note

Your inquiry goes to Deidre, Eric, Amy. Please don't include account numbers, Social Security numbers, or trade instructions.

Submitting this form does not create an advisory relationship. Email and web forms are not secure channels, and we cannot act on instructions received through them.

Prefer to talk it through? Call the Louisville office or reach out to any member of the team directly.

Call 303-673-0444Office details

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker - dealer, state - or SEC - registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.